It applies for your Instagram as well. Receive weekly strategies. I can’t believe how many people don’t put the work into creating a compelling bio and wasting a lot of time working on advanced strategies even though they didn’t do the first, the most important step. Check out how @cherrybombemag includes a CTA to drive event signups for their cookbook tour! Beyond the incredible ideas, you may just decide on who to hire. By sticking to an Instagram grid layout. You want to show … Unlike generic social media schedulers where Instagram feels like an afterthought, Instagram-specific planners offer easy-to-use interfaces and tools built specifically for the unique features and needs of Instagram. IG: @whereisatb, thanks for the great information, is it possible to change my name on instagram to (success info) like what you did. As an event planner, make sure that you follow people in relevant industries and engage with their content. Collect images as frequently as you can that showcase a wide variety of the work that you do. You can be sure that if you have an ugly logo, people will go away from your profile. My business magazine WeekHack has username WeekHack, simple as that. Be sure to customize that link (remember, you do not want to look it spammy), Now you can click on that ‘stats’ and see how your links are performing, from they are coming from, where are based the people who are clicking on the links, and much more…. It started its journey as a mobile application. There’s a lot of room for testing and shaking things up. What Event Planners Can Learn From Instagram On April 9 2012, Facebook announced its acquisition of the popular photo-sharing app, Instagram, for $1 billion. Engage with Your Audience. You can use the filters in Instagram to edit your pictures, or you can edit them using other apps like Photoshop Express before posting them on Instagram. ... then send a never-ending stream of traffic from your Instagram bio … Since we knew our attendees would be heavily using Twitter, live-tweeting the panels, I made the conscious decision to focus our Instagram Stories content around those who couldn't make it.Instagram Stories is a platform that leaves a lasting impression through visually showing the experience and scale of the event. For reference, you can check out dozens of examples on our guide to writing your Instagram bio. Initiate with buying new followers and likes through SocialShop just for the sake of getting a position in the world of Instagram. Be engaged and stay committed to the platform and you will see great results. Since Instagram is used by about 136 million Millennials, it makes sense that sophisticated event planners are turning to this social media platform to engage valuable potential event attendees. I’d love your feedback! Booking is doing a great job with their branded hashtag in the BIO. When somebody visits your page for the first time, whatever profile picture you have, whether it’s your business logo or your selfie, it’s your branding. If you follow at least one tip from this ultimate guide to Instagram bio – you’re one step further than your competition. Here are a few tips on how you can leverage the platform for success as an event planner. Even though Instagram BIO allows you to use only 140 characters, there are a lot of elements you can use. One of the most important thing about branding is to be consistent. In recognition of International Woman's Day, I'm sharing 5 female event and wedding planners who you should be following on Instagram today! So I decided to find out what happened. A picture on Instagram is… Keep in mind, that tracking performance of your BIO link is extremely important for you, because remember that you can’t manage what you can’t measure. With 300 million accounts, it can be daunting to figure out who’s worth following on Instagram. does it apply to other other account like facebook,twitter etc, Your email address will not be published. Maybe they use stock photos that all look similar. In order to successfully use Instagram for events, organizers must first learn to … (arrows), Formula #2: ‘we help people to do X – Grab our guide on X.’. Unsubscribe anytime. For those that don’t know, an instameet is In a way I’ve been doing offline events for years because I have always loved instameets. Get creative and share pictures of your team working to plan the event, the behind the scenes set up, and other day-to-day activities. Like their images, comment on their posts, and stay engaged with them. That’s pretty much it; this is the way how I make my links looking good and track them. (You can’t put it in the caption of your posts). The simple act of including a call-to-action in your Instagram bio and inviting your audience to comment or engage can go a very long way it when it comes to driving more engagement on your posts. The Only Smart Instagram Assistant for Wedding & Event Planners. In this complete guide, I’m going to show you: #1: How to craft compelling bio to attract your target market, #2: How to craft an Instagram bio that forces visitors to click on your link (website, sales page, newsletter, store..), #3: How to choose the right username that will help you to grow your account, #4: How to choose an outstanding profile image, #5: How to set up and track an Instagram BIO link. Wedding Planner | Nashville+LA Wedding Planners for Adventurous Couples Can't sew but we can start up a generator Free Wedding Budget Guide! These wedding planners, hailing from coast to coast, offer unmatchable visual inspo to help you get organized. You can reach a large audience and drive traffic to the work that you do and your business. Remember, Instagram is a visual platform. You don’t need a lot of content, just the picture and a description and lots of hashtags! As an event planner and designer you can see the creativity and class through Preston’s Instagram photos. Remember, in your Instagram BIO is the only place where you can put a clickable link, and you want to be sure that people are visiting your profile actually clicking on that link and also, you want to know how to link + bio perform. There are service like 99 design, Elance, Odesk, Fiverr (Fiverr is the cheapest choice, you can buy an amazingly looking logo for $5). Our live events are a hotspot for great photos and we usually have more photos then we know what to do with. But they have to have a reason to click on that link… And that’s the message in your BIO. I really enjoyed it :)Please review my IG bio. You can create different Instagram layouts by planning each square. 25 Event Pros You Should Be Following On Instagram. You can emphasize your key lines with emojis & you can combine words and emojis. It was later expanded to Android and Windows operating systems. Like their images, comment on their posts, and stay engaged with them. Or have a dance party for your new favorite song? I’m going to show you two simple tools you can use to track your clicks. If you have a Facebook page, Google+ page, Twitter, etc… Be sure to have the same logo on all of those platforms. According to Pew Research 53% of young adults online use Instagram, with half of those users logging on daily. Action Item #1: Write at least two different BIO’s using formulas above, Action Item #2: Use one bio for a week and then the other, measure which brings you more clicks and sticks to it, Action Item #3: Incorporate emojis and create a branded hashtag (if that does make sense for your business). Use emojis that are relevant to your brand. 2018 brought some really exciting updates on Instagram, making the Facebook-owned platform one of the hottest places on the internet. It supports branding; it’s memorable, it’s short and clear. Don’t be fooled into thinking that social networks should only used for entertainment – they are valuable business tools that can drive new clients for your business. After I had changed the name of my account in the Instagram BIO to ‘Business & Entrepreneur,’ some magic happened. You don’t have as tight of a character limit on Instagram as you do on Twitter, so you have a little more room to play with your caption and hashtags. Your goal is to sell tickets — and that won’t happen unless you’re strategic. This is critical for growing your following and finding a larger reach with your content. My opinion is that a consistent username is a must. This avoids pigeonholing yourself in building an audience from just one small event. Remember, you do not want to confuse your potential followers, the logo should be clear, professional, nice-looking and if possible, reflecting what you are up to. Now let’s dress up your profile page. This is where your event either makes a great first impression or fades away from memory. You may want to upgrade your current logo to look better. He has designed concepts for large events such as these crystal igloos at the Rockefeller Plaza to a raining orchid canopy for a small dinner of 10 showing that you can make your event stunningly creative no matter the size. To navigate this, BizBash spoke to some top producers and marketing consultants about how they use the social media app, learning their rules for stories versus posts, tagging vendors, posting personal content, and more. How Event Planners use Instagram While social media and different applications are getting a common vehicle of communication and marketing for events, event planner are getting more and more challenged trying to wow their clients. Top 5 Event People To Follow on Instagram By Will Curran October 14, 2012 February 25th, 2019 No Comments All of us here at Endless Entertainment have recently become huge fans of Instagram as our choice to share our behind-the-scenes peaks at events, and the random happenings of the team that runs Endless Entertainment. Be smart about this. Let me say this out loud – Your Instagram bio is probably the most important part of your Instagram. That was about username; now I’m going to show you what should be your name and give a great example of how one little tweak is bringing me 1000+ followers every month. That’s how you can make nice looking links and track their performance as well. potential venue on Instagram and let followers decide which one would make the best location Many marketers will tell you that Instagram is now one of the most powerful tools in their arsenal – surpassing Twitter and Facebook! Include a Call-to-Action in Your Instagram Bio. Action Step #1: If you are a WordPress user, install a plugin called Pretty link and create your first nice looking link, Action Step #2: If you are not, go to Bit.ly and create a bitly link. Pairing a well planned online marketing campaign during your registration season can help drive attendance to your organization’s events, courses or summer camp. Immediately after the change, I noticed a big spike in new followers. You have to promote the work that you’re doing and the best way to do that is by authentically engaging with people in the industry and your target audience. Let’s say you teach people how to start an online business. Some real example from big, successful accounts as well. We have talked about Instagram before, and I would like to start by letting you know that over 100 million new users joined since our last article on how event planners can use Instagram to promote their events. Before you start growing your following on Instagram – you need to realize that: Strong foundation and first impression are crucial for your business and brand. If you’re not on Instagram, your event brand will be left behind. That’s why you need to make it extremely compelling. Instagram and other social networks can be extremely useful in assembling your guest list and raising awareness for your brand. Let me explain: Each square plays an important role in your overall Instagram feed. They also edit photos in the same way. Do you have a business logo, do you have a super cool selfie? If just the incentive of having pretty pictures of your event doesn’t convince you to put any effort into Instagram marketing, there is data to back up why you should jump on this bandwagon.. Most of us have heard the saying “A picture is worth 1,000 words”. Smart thing to do, as they were able to leverage the interest of the 2017 event, and begin the next campaign in a seamless way. Don’t forget; you’re not building a just Instagram account, you are building your brand. So question that most of your audience has + answer that forces them to click the link in your bio. Dannie Singh Owner & Event Crew Chief. Required fields are marked *. Find out what resonates most with your audience and stick to it. Creating an account for a large festival or conference makes sense. Thanks for the article. That’s the only way how to get more traffic for your web and business, how to generate more leads, customers, and profit…, Because this is the only place where you can put a clickable link on Instagram. Make sure to create at least 2-3 completely different BIO’s and test it, measure it, analyze it. I can’t believe how many people don’t put the work into creating a compelling bio and wasting a lot of time working on advanced strategies even though they didn’t do the first, the most important step.. All great Instagram feeds ideas have one thing in common—consistent themes and filters. (Chocolate, diet, fitness, business, entrepreneur, lifestyle, luxury, travel, etc…), Tip: If you have a low number of followers, try to use something like ‘paleo diet, white chocolate, home business, etc..). It can give a huge momentum right off the bat. — TopicsEvent Management / Event Planning / Event Technology, — TopicsCase Studies / Event Planning / Event Technology. If someone visits your profile, you want them to click on the link in your bio. Tailwind's Instagram smart assistant helps wedding planners and other event planners to grow their reach and turn followers into bookings. If you don’t grab their attention immediately – they’re going to leave, forever. I prefer to edit externally because it gives me more control over fine-tuning the editing, but the Instagram features are great as well. They encourage their users to share photos from the rooms they rented and use the hashtag #bookingyeah. Prepare to double-tap to your heart's content, and don't forget to read the planners' captions for vendor suggestions! Basically: A grid layout = a template = an amazing Instagram theme. An easy way to collect user-generated content from Instagram is to use Later’s Search & Repost feature, which lets you search Instagram hashtags, users, and locations to find content from your community. Instagram is a photo and video sharing application that has completely taken over the social media app market. Next, it’s highly recommended to have all of your images branded. Let me say this out loud – Your Instagram bio is probably the most important part of your Instagram. Why not throw a dinner party because you found a great new Mai Tai recipe that deserves an audience? This little hack can make a difference, it’s worth it. She works with entrepreneurs and brands to host strategic events to grow brands and deepen the relationship with their target market. Bonus tip: Do you want to gain the immediate trust of your potential followers? Having a content strategy for your Instagram is what makes the difference between Instagram accounts that convert to sales vs accounts that only bring in a handful of likes. You can change your name by clicking on ‘edit profile’ and change the ‘name’… Easy Peasy . What exactly include in your Instagram BIO, I’m going to give a couple of proven Instagram bio templates. Whenever someone typed ‘business‘ or ‘entrepreneur’ into Instagram, Instagram showed me in the results on the first page = a lot of new followers daily just because I have chosen the right name. That depends on what kind of account you want to create – is it a business account or a personal one? We help people grow PROFITABLE Instagram following. You are only allowed to use 140 character limit and. Focus on incorporating Instagram into your daily routine, but don’t forget to check back to explore some of Zkipster’s other guest list resources for additional expert insight on how to better plan your events. 9.6m Posts - See Instagram photos and videos from ‘eventplanner’ hashtag With these three steps, Instagram will become one of your most valuable event planning tools. Unlike Facebook, this app is specifically designed for pic and video sharing.Instagram was initially launched for iOS devices. If that isn’t you, create an Instagram account for your organization. If you have a different logo on Instagram than on Twitter, it can confuse your followers. Download this ebook to master event marketing on Instagram in 2018. Our goal with Instagram Stories was to showcase Summit's unmatched educational value to those smart social media folks - in attendance or not. While best practices for Instagram are well documented, the rules can be a bit different for event planners, designers, and other industry pros. The logo is one of the deciding factors when somebody comes to your page; they’re going to decide whether to give you a follow or not. It sounds like an obvious thing, but most of my students actually need to upgrade their logo! NEW Checklist: Five Steps to Grow Your Instagram Like Wildfire ??? For success on Instagram, consider using seven or more hashtags for each post that will engage a larger audience beyond those who currently follows you. Guest blogger Liz King is a NYC based event planner, passionate about technology. A lot of people found your Instagram from your other profiles(Facebook, Twitter, etc..) so be sure to have the same or similar username everywhere. Also, you want to set up a link that doesn’t look spammy, because people will not trust you and click on such a link. One of the great things about the events industry is that we have great images at our fingertips. And – don’t just share pictures of the event itself. Even if you have a logo from other Social media platforms, be sure to think about it. As simple as this trick is, the results can be fantastic, you are going to love this! Instagram Feed Idea #1: Determine Your Instagram Aesthetic. She is the brainchild behind TechsyTalk, a platform bridging the gap between event tech and the event planner. At the end of this guide, you will be one step closer to turning visitors into raving fans. Get The Ultimate Instagram Hashtags Cheatsheet. Alright, in this part I’m going to teach: #1: A great trick on how to optimize your name + username to get additional exposure for your profile, #2: How to rank for a certain keyword that might bring you a lot of targeted followers. Formula #1: problem question + answer with CTA to your link. As an event planner, make sure that you follow people in relevant industries and engage with their content. The first thing you’ll want to do is create a new account. It’s a sign that your account is real and represents a recognized brand or an influencer. If you don’t, you’re missing out the chance of people finding you. Instagram 101 for Event Planners Today we are sharing tips and tricks to getting started with Instagram!